Digipack and Album Advert analysis

Digipack and Album Advert Analysis

In this task I have been asked to analyse a Digipack and Album advert to see how their conventions help to appeal to their target audience, enabling them to engage with the artist and the content that they are creating. Digipacks often differ with the artist's genre and will choose to display their albums in a variety of ways in order to best showcase what they have to offer. Below is my Prezi displaying my analysation of Michael Jackson's Thriller Digipack and Jessie J's Who You are Album Advert.
 


In this task I was asked to analyse a digipack and an album advert to see how their conventions appeal to their target audience. I learnt that not all digipacks follow the same conventions and that even those who belong to same the genre don't posses the same conventions. I also learnt that album adverts promote their products specifically towards their target audience, using typical conventions of that genre, in order to gain more attention. Moving forward, this task has helped me to grasp some of the ways that artists use their products in order to engage with and include their audience, beginning to give me ideas of how I can create my own digipack and album advert.

Comments

  1. There is some good analysis here with plenty of accurate information, however you have not analysed an advert which needs to be done asap.

    Your challenge this year must be to move away from presenting your work in exclusively texted based forms and experiment with other creative ways of presenting your work. Try video based formats or add music. Really push for your blog to be as creative and interactive as possible.

    Miss C

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