Evaluation Question 2

Evaluation Question 2

Here is my second evaluation task about how effective the combination of main product, the music video, and my ancillary products, the digipack and album advert, were together, and how clearly they linked. I will analyse this by looking at the conventions of my products to see where they clearly link, especially when it comes to colour schemes, font choices and the showing of my main protagonist. (you will need to pause each slide to read information)

In conclusion, I believe that the conventions I have chosen to use that link my products together are very effective, as the products are clearly linked through their vibrant colour schemes, similar fonts and continuous display of the main protagonist. The colour schemes are powerful and vibrant and represent the unique style or Indie music. Also, the photos connote meanings that represent the narrative of the music video, such as the female protagonists t-shirt denoting her mental strength and courage throughout her struggle of the abusive relationship, as well as the cover image depicting the emotional stages of an abusive relationship. I feel like my products link well, and so do my target audience, who when asked if my products linked well agreed with me listing the conventions that worked well in the blow target audience videos.